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Israel’s Livni woos female voters ahead of poll

http://www.reuters.com/article/latestCrisis/idUSL3241715
JERUSALEM, Feb 9 (Reuters) – With Israeli pollsters predicting a close national election on Tuesday, Foreign Minister Tzipi Livni is wooing female swing voters whose support could help her clinch victory. Campaign ads for Livni’s centrist Kadima party splashed over billboards and across websites promise a “different kind of prime minister” and urge Israelis to elect the country’s first woman prime minister in three decades. Livni, 50, an ex-Mossad agent, had avoided playing the “gender card” for fear of appearing weak in a male-dominated society where frequent wars with Arab neighbours tend to make generals and other military figures more popular as politicians. But after failing to win enough of a boost from a 22-day offensive in Gaza that was widely popular in Israel, Livni has added feminist-tinged rhetoric to her repertoire, mixing calls to smash Hamas militants with complaints of male chauvinism. She has focused her campaign efforts in recent days on female audiences, urging them to her Israel’s first female premier since Golda Meir in the 1970s.
tzipi-livni

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February 9, 2009 - Posted by | Israeli Elections

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